Recent assignments
Market – and target group exploration
Combination of diary assignments via WhatsApp and single interviews to gain insight into the uses, needs, wishes and purchases of a product group for, among others, a food manufacturer.
Product development
In various stages of development of a machine for the hospitality industry, the opinions, experiences and wishes and needs of hospitality professionals were collected in order to improve and refine the products.
Customer Journey
A group of parents was followed for several weeks using WhatsApp assignments and multiple (online) interviews to map out the customer journey for the product group of a large online retailer.
Communication research
Pre-testing new campaign and packaging concepts with single interviews for food manufactures and non-profit organisations.
Evaluation of new propositions / products
Conversations in the workplace with professionals to gain insight into the evaluation of a new proposition in order to sharpen communication about b2b suppliers in financial services. A combination of focus groups and an in-home test to optimise a developed food product.
UX-research
Tested both (prototype) apps and websites in individual interviews to strategically assess the concepts and to test them with regards to developing and optimising their wishes and needs.
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In partnerships Pam Research also works for
