Method
For each research question, we look at which approach and structure provide the best insights. We can choose from:
Offline
Interviews
Individual and duo interviews
Focus groups
Group discussions with 3 to 6 people
Matching Pairs
2 friends with kids and adolescents
Peer groups
Mini group of friends under young people
Shop-alongs
Planned interviews in the store
Intercepts
Spontaneous, short interviews in the store or at a different location
Conversations at the Workplace
Interviews with professionals in their own work space
In-home interviews
Interviews at the consumer’s home
Online
Interviews
Individual and duo interviews
Mini focus groups
Group conversations with 3 to 4 people
WhatsApp assignments
Exercises and feedback via WhatsApp before and after interviews or group discussions(or meetings
Online communities
Closed communities with participants with assignments over a period of time